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How Do You Decide When You Don't Want Bias
A lot of times when you put people around a room, around a table, they actually will feed off of each other. We didn't want the loudest person in the room to kind of influence or potentially sway everyone else around the table. So we would kind of pull people individually depending on what it was that we wanted to test. And so that would kind of bring out anybody else that might be shy and get everybody engaged in talking.