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Invisible, a New Business Model for Ceos
When i started invisible, it was actually a different business model than we have to day. The idea was we were gong to provide the most elite executive support you could possibly get. We pivoted from executive support to basically being a process assistant. And then after we re launched, that model ed and grew very quickly. You still do the executive thesystem stuff o sad we do. It's a profitable business line for us, but it's like, you know, less than five % of our revenue, and it's growing.