David Deutsch
Geniuses Of Copywriting
00:00
Is Your Market More Sordid Than Yours?
Even people who are sophisticated don't have time to read a paper on nuclear physics. Studies show that the simpler something is, the more believable it is. If you might too complex, then tat sounds like trying to explain too much and te some sort of ulterior motive,. maybe, yes, you you over explain, it makes people suspicious.
Transcript
Play full episode
