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S17EP09: HIGH PRESSURE. HIGH STAKES. At Your Best.

1 Insight

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How to Meet Challenges Like a Firefighter

"I didn't even know that that way of thinking existed until you showed it to me. So we're going to be careful. We're not selling what we do. We're selling what they're looking for," he says. "What's needed most by these high level teams? They're looking to perform under pressure when things are very high stakes, and they need to be at their best."

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