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77: Creativity, Inc. by Ed Catmull

Bookworm

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The Pixar-Disney Integration: A New Era

This chapter examines the pivotal acquisition of Pixar by Disney, detailing negotiations led by Steve Jobs and the subsequent leadership transitions at Disney Animation. It highlights the cultural integration challenges faced, the implementation of innovative practices like 'Notes Day,' and the release of 'Tangled,' showcasing how these efforts revitalized Disney's identity. Additionally, it reflects on the inspiring lessons from Ed Catmull's 'Creativity, Inc.' and the personal impact it had on the author.

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