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#205 - Kasey Stewart: Suckerz - How This Brand Powered Launch With 300 Million Organic Views

DTC POD: How The Best Brands Are Built

CHAPTER

How to Create a Hook Hook for Your Videos

The hook is the most important thing because that, I mean, they're scrolling so fast and you literally have two to three seconds to keep somebody there. This one device saved us $6,200 in putting together a boxes. The worst phone call we got since starting our business was when someone said it came back almost the exact same sugar count than it had before. Our lollipop's safe for your dogs, right? It's just like all these different hooks that... We were super happy with how hard this candy tasted.

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