The Marketing Millennials cover image

128 - How to Market to Gen-Z on Social Media, With Gigi Robinson

The Marketing Millennials

Gen Z Influencers - How Should Brands Approach Gen Z Content Creators?

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Gen Z's purchasing power according to Business Insider is about $143 billion, which is very significant. Brands should make time with their content creators to go over what they're shooting and everything. Having conversations is really important when you can meet people in charge of the campaign.

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