Netflix's Strategy for Emerging Markets

Netflix is trying to monopolize attention not just as a global distributor of one type of content, but being a local powerhouse and then sitting under this global umbrella. What Netflix is really building is this idea of having a prestige type of platform, a premium platform, and then a casual platform. Unlike Disney, who's suggesting with Bob Iyer's recent comments, we might move out of this market a little bit,. You have Netflix saying, how can we use two different pricing power plans?