The Economy, Stupid cover image

The move to higher mortgage costs. The value of name and place. Inequality and the reporting of finance

The Economy, Stupid

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Rebranding Products and Developing a Unique Australian Brand Identity

This chapter explores the process of rebranding products and developing a unique Australian brand identity, with a focus on smaller producers. It discusses the need for geographic indicators and highlights the importance of unique selling points for Australian producers in international markets.

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