3min chapter

Traction cover image

How Basecamp Bootstrapped to Tens of Millions in Profits with Jason Fried, 37signals

Traction

CHAPTER

How to Start a Project Management Tool

John Defterios is the founder and CEO of Basecamp, a cloud-based project management tool. He says his company bootstrapped its way to eight figures in revenue before he could sell out. "I just tried to do the best work I can and put it out there and see what happens," said Defterios.

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