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Ep. 153, From Complexity To Clarity: An Episode for Facebook Media Buyers

The Smart Marketer Podcast

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How to Create a Dynamic Creative Test

Each ad set you see here is a dynamic creative test with some sort of nomenclature tattoo. Once the data becomes relevant, choose the winners and move them into your control ad set. You can see over a six month period that one control environment, 2.7 million in spend. For some context, in January, this brand did 200k last month, we did 2 million. Our CPMs have dropped in half and our CAC is lowered by about 8%. 10x in the business.

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