Isn't a Master's Good Enough?

Big data is great, but i get concerned when people say, like, this study only has 20 purchasements. Data in the data pieces i've looked at is not as rich and interesting as i want. I think we're moving toward a protocals where you publish a little study and you make your data available. And so a creative person could be like these five people did different things, but they all had a base line that's kind of interesting and comparable.