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The Parallels to Facebook
The parallels to Facebook are just jumping off the page. If you happen to be one of the portals, though, you're the one doing the eating. DrCoop.com is a company that IPOs to do health make a health website. A month after they debut on the stock market, DrCoop turns around and basically spends all of that money by agreeing to pay AOL $89 million over four years for health content.