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#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)
LEVELS – A Whole New Level
The Role of P R in the Growth Engine
P r can sometimes be confused, for an early start up, as one of the sort of growth engines or growth levers. Affiliate has really helped actually put a value on p r from a direct roi perspective. It's very, very brand specific, and in an industry specific. There are times, if i look at an early stage company, that because of the industry and therein, they're alreadyke very well funded pre launch. And so the the fin antial factor, which is significant for a lot of brands early on, is not there.
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