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#151 CEO Outreach, Manny Medina: 10M or Die
Grit
The Future of Software Is a Winner Take All
History has told us that software businesses are generally winner take all and enterprise buyers generally pick best of breed. IBC recognizes is saying it's said it's an et cetera but until that happens nothing happens. Our job as a category is to convince the world that this is needed. The burning of the winner is they have to move the category forward otherwise you're not a winner. And that's what we're all rushing to do.
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