SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Sleeping Barber - A Marketing Podcast
00:00
How Smaller Brands Are More Dependent on Light Buyers
Smaller brands tended to suffer more immediate and substantive declines from the outset without advertising. The size of a brand having a large number of customers and a large footprint, both mental and physical availability, it's almost like a preventionfor or rapid decay. Where smaller brands that don't have that mental and physical available, they're more affected by changes.
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