SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
The Sleeping Barber - A Business and Marketing Podcast
How Smaller Brands Are More Dependent on Light Buyers
Smaller brands tended to suffer more immediate and substantive declines from the outset without advertising. The size of a brand having a large number of customers and a large footprint, both mental and physical availability, it's almost like a preventionfor or rapid decay. Where smaller brands that don't have that mental and physical available, they're more affected by changes.
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