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Successful Social Selling

Ahead of the Game

CHAPTER

What Are the Most Common Mistakes People Are Making?

Sean: What were the most common mistakes people were making when they weren't getting it right? Julie: I think a lot of it is trying to understand how to go about it. You can't do it on your own, you've got to take the time to build that network and quality of network. Sean: SAP had a train the trainer kind of approach. So as they rolled out across each market, we trained somebody to lead it within each team.

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