Outbound Kitchen - B2B Sales Podcast cover image

OK10: How this CRO brings in $72K ARR per BDR, monthly, in SMB w/ a 2:1 BDR-to-AE Ratio - Kyle Norton, CRO at Owner.com

Outbound Kitchen - B2B Sales Podcast

CHAPTER

Innovative Business Scoring with Machine Learning

This chapter explores the cutting-edge methodologies for scoring business accounts using machine learning. It highlights the collection and analysis of extensive market data to derive key scores, contrasts modern techniques with older methods, and emphasizes the role of digital footprints and location factors in predicting business success.

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