5min chapter

Westminster Insider cover image

The art of the political interview

Westminster Insider

CHAPTER

How to Prepare for an Interview

Matt Hancock describes the art of what we call the pivot in a high profile TV or radio interview. Ducking and weaving, dodging and pivoting is how politicians get their message across. But sometimes just sometimes it all does go exactly to plan - like Boris Johnson's blithely wrong answer on no deal when he was asked about 5C.

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