The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#49: ABM (Account-Based Marketing) Overview

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Use ABM to Extend Your Account Base

A lot of people try to put a number on it, but ABM only makes sense if you're doing 50K deals or larger. Also, ABM is a great approach for expanding existing customers. But don't forget to look at your existing customers too. Are there opportunities there?

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