Demystifying DIY Investing - Peter McMurtry, Financial Writer and Author of Own Your Financial Future
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The Importance of Quality Management
Every industry is different, but it's important to see how the management of the company reacts and what they do. Just look at their actions. What have they done? How are their revenues? What are they doing? They look at their margins as they've been able to achieve. For example, there are many companies today with high costs but are able to control their margins through price increases or by controlling costs. It doesn't take rocket scientists to figure this out; just look at the quarterly and annual reports. Again, it is confusing reading them. I'm not saying it isn't. The language is hideous at times.
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