I think a lot about leading by example. And there's nothing I could say to a client that's going to have them believe, oh, yeah, there are unicorn opportunities out there for me. The only way I know how to actually have them believe that is through example. My own example, example of other clients. So yeah, it's again, the most authentic way to do this is to be living it. Who will you pop corn to next? I will pop corn it to my lovely colleague Kate.

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