IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
IKEA - The Through Quality
The through quality sort of a trademark of IKEI in some sense probably not officially but at least in formal sense. How did you see it in the regular life and because the low cost means that you also need to keep track of the costs when you building stuff everywhere. Every single item was gone through can we do it better, cheaper, flooring for instance in a store. Not Einstein science but part of the list of checks that were made every time.
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