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Fitness Business School - 038 - Avoid Becoming a Commodity

The Fitness Business School with Pat Rigsby

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How Do You Compete?

The marketplace as a whole is smart. They're going to figure out that there's no reason in the world that I should be making some sort of 12 month commitment for $179 a month, he says. So how do you compete? How do you avoid being seen as a commodity? Well, I think you have to shift to really getting back to helping people achieve the goals that they want to achieve and get results that truly make them happy through an experience that they enjoy, that makes them feel important.

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