9min chapter

Stuff They Don't Want You To Know cover image

Sportswashing: Why Saudia Arabia Suddenly Loves Golf

Stuff They Don't Want You To Know

CHAPTER

Sportswashing: Saudi Arabia's Global Image Strategy

This chapter explores Saudi Arabia's use of sports events to reshape its international image, focusing on the motivations and implications of its investments in golf and esports. The discussion also reflects on the criticisms surrounding this strategy, particularly in light of historical events like the September 11 attacks.

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