2min chapter

2X eCommerce Podcast cover image

SE4 EP25: Clean Origin is a D2C Brand Disrupting the Jewellery Industry with Lab-Grown Diamonds

2X eCommerce Podcast

CHAPTER

The Importance of Empathy in the Diamond Experience

"I'm not a scientist. I'm an empathetic human being who knows that the diamond experience completely lacks empathy from beginning to end," he says. "We're not being empathetic to the planet. We're not beingEmotional to the 26 year old person who walks into a jewelry store and nervous, frightened, concerned."

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