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Annie Duke | Quit: The Power of Knowing When To Walk Away

The Unmistakable Creative Podcast

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Are You Spending Too Much Time on a Low Value Opportunity?

The problem is that we all have limited time and attention to spend on anything. If you're if you start down, you know, pursuing a lead, and you won't stop pursuing it until it's a hundred percent dead, that is time and attention that you could be using to pursue other leads or developing new leads. So I did an exercise with some sellers at a SaaS company. And the thing about the thing about sellers is that they're super gritty. Right? Like they live to close the deal.

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