We Are For Good Podcast - The Podcast for Nonprofits cover image

407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett

We Are For Good Podcast - The Podcast for Nonprofits

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How to Cultivate a Facebook Audience

Noah: In any of these categories, you first have to start by identifying who you're reaching out to and then understand what the context is they have with you. So I'm going to break this a little bit down. We were trying to reach net new people that had children; so they were using a children's activity to cultivate and then activate them to download. And we love it because this approach builds trust and loyalty through personalized engagement. Sounds like Virtuous might be a fit for your organization? Learn more today at Virtuous.org or follow the link in our show notes.

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