How to Get Buying to Story Led Marketing

Baz: As soon as storytelling is mentioned many of the board and stakeholders and decision makers like chief financial officers roll their eyes. How do you get buying to story led marketing people just want to sell stuff i don't talk about storytelling, he asks. "We're telling is not a soft skill but yet we treat it as a soft skill when we talk about storytelling on linkedin"  i'm a performance coach for execs because i know that the only way i'm going to gain credibility and trust is by showing of the folks in that room did they close the deal faster increase the win rate or open up a new opportunity I ask baz.