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Zin and the Future of Nicotine Regulation
This chapter examines the FDA's decision to allow Zin, a viral nicotine pouch, to stay on the market prior to Trump's inauguration, focusing on its potential health benefits over traditional tobacco. It discusses the product's rise through social media and marketing strategies, alongside the ongoing regulatory challenges faced by the nicotine industry. The conversation also highlights the competitive landscape for nicotine products, the pivot of major tobacco companies towards less harmful alternatives, and the implications for investors in this highly regulated sector.