Revenue Execution: Defining the Standard for Revenue Excellence cover image

Ruthlessly Qualifying Your Time with Colin Specter, SVP of Revenue at Orum

Revenue Execution: Defining the Standard for Revenue Excellence

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The Importance of Leadership Buy-In in Sales Qualification

This chapter explores the essential role of leadership in optimizing sales processes and ensuring that sales reps focus on qualified leads. It underscores the need for executive support and a designated champion to drive effective change within organizations.

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