4 myths and misunderstandings about doing business in Africa | Nomava Zanazo
TED Business
00:00
Introduction
Business to day speaker namava zanazo is tired of ys not understanding her as a consumer. In this talk, she identifies pitfalls that many international businesses fall into when attempting to enter the african market. And while nomava shares the dues and donts of doing business across a continent, i wanted to highlight a company that's taking the time to get know the needs and wants of their customer base. After the talk, you'll hear me in a conversation with the co founder of a nigerian company that's honoring the traditions of both west africa producers and consumers alike.
Transcript
Play full episode
