Corporate Purpose Is a Big Mistake

i'm really struck with the am i was looking into something about the v w deaslgate affair, and spent so long looking at this. And sometimes that for mes an indication of how firms use purpose, that they pretend that they've got this elegant roll of trying to improve sanitation in the third world. They're not doing that. They' spend. They're green washing. It's sort of the big marketing campaign, campaign that sits at the edge of the toxic waste o dumpis that fair? I think as a rule, there's attention because we do want them to play tm ov a bigger role,. Because we can't just sit back and just say, all you