Intro

Millions of people across Europe buy their clothes on the fast fashion app Shein. But the Chinese company’s aggressive tactics for recruiting users have attracted the attention of European regulators. Investigative journalists Yara van Heugten and Alexander Fanta looked into this ultra-fast fashion firm that is dreaming of entering the stock market. They cut through the smoke and mirrors behind this fashion mogul’s flashy claims and found that behind the dazzling numbers, cracks are starting to show – and Shein may be losing its shine.