The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: How SHEIN Got So Big So Fast: Behind the Scenes at One of the Fastest Growing Companies in History with Donald Tang, Executive Chairman @ SHEIN

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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The Evolution of SHEIN: Customer-Centric Strategies

This chapter explores the dynamic growth of SHEIN, focusing on its customer-centric approach to fashion retail. It highlights the importance of listening to consumer feedback, adapting to changing preferences, and optimizing supply chain practices to enhance efficiency and sustainability. The discussion emphasizes how these innovative strategies drive profitability while fostering genuine connections with a diverse customer base.

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