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Enhancing E-commerce Margins through Second-Party Data and Monetized Dead Space

The MarTech Matrix

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Maximizing Profit Margins and Enhancing E-commerce Conversions

Exploring a founder's challenges in maximizing airline profit margins through ancillary revenues, emphasizing the significance of simplifying options at checkout to prevent conversion drop-offs. The chapter follows the journey towards creating a solution focused on delivering tailored advertising information during transactions to boost e-commerce conversion rates.

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