What Is Loss Aversion?

At our core, i think a lot of us suffer from loss aversion. People are so much more concerned about what they could lose than what they could gain. We as humans are obviously very fearful of losing. And advertising, you can see it n how things are marketed to us. Think about life insurance on other things. They're marketed through fear because they know that we're so scared of what we could lose more than the gains that are out there to be made.