If i look at the literature on finance, it's very hard to predict excess returns. We're not even sure bata predicts excess returns. Firm size may be a little. Price to book value, maybe a little. If so, why don't we find that in the research literature? If not, why do we think they have predictive power? Do they predict excess returns? Polarization, credit rise of china? They don't seem to in finance papers. There were environments like the late 19 seventies, when federal observed chairman paul voker, tightened money and wanted to make it good to save and bad to borrow and have credit. That set of circumstances was caused by

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