5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

AI Personalization Improves ROI?

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Harnessing AI for Effective Customer Personalization

This chapter delves into how artificial intelligence can transform customer personalization, driving companies to improve their ROI. It emphasizes the importance of a customer-centric approach while sharing success stories and pitfalls in implementation.

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