MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

AI Personalization Improves ROI?

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Harnessing AI for Effective Customer Personalization

This chapter delves into how artificial intelligence can transform customer personalization, driving companies to improve their ROI. It emphasizes the importance of a customer-centric approach while sharing success stories and pitfalls in implementation.

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