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13min chapter
The Biggest Marketing Mistake 99% Of Companies Make (#153)
Marketing Against The Grain
The Future of Marketing: Investing in B2B Creators
This chapter explores the importance of investing in focused B2B creators and the strategy behind growing a business through building an audience. It discusses the challenges of paid advertising and emphasizes the need for marketers to adopt a creator-led strategy to reduce costs and increase margins.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode