
05.18.23 Holding A Franchise - Key Rules / Engagement Ring Sales Promise Market Opportunity
The Clark Howard Podcast
00:00
The Importance of Lab Created Diamonds
The market share for the diamonds I want you to buy anyway, the lab created going up. In some cities, lab created and are close to getting to a point where they'll be the primary sales in a marketplace. Why? You get so much more. My wife, one of her nephews recently got engaged. Me and his fiance had agreed that they would do lab created. The diamond is gorgeous. It's much larger than they could have afforded on their budget. They were able to stay solidly within their budget buying lab created. And the quality of the look, the sparkling nature, the color, the clarity of a lab created diamond, extraordinary.
Transcript
Play full episode