Is Your Price Model Driving Your Capacity?

Markus Wonten is the founder and chief executive of marketing agency Yougasfbl. The firm has been around for three years, but only recently started to look at potential acquisition targets. Markus says that when you start thinking about a company's upside potential, "p e is potential equity," not private equity. He adds: 'For me, if your price model is driving that top line growth'