How I Got Into Marketing

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Sally Kohn: I wanted to get a kick-doll and just give it back story of how you got into marketing yourself. Like many marketers, she did not go to school for marketing. She actually started in training and instructional design, which moved into sales enablement. Kohn: You need to understand what are the goals of the organization that you're trying to solve for.

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.

With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.

She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far.

Visit Retention.com to book a demo today.

Follow Alexandria:

LinkedIn: linkedin.com/in/snow-from-marketing

Keep up to date with the latest news from The Marketing Millennials:

Follow Daniel:

Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:43 Not The School For Marketers

02:53 How I Think About Product Marketing