That Will Never Work cover image

#31: If The Shoe Fits, Sell It

That Will Never Work

CHAPTER

Creating a Hybrid Commercial Slash Non Profit Model

"If you can make it work, its credibly compelling. But to do that, you have to make it work on a commercial level," says Asom mark forrell. "You've either got to do something where it succeeds in spite of itself, or you go down the let's see if i can get a viral hit and make these things cruel", he adds.

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