A lot of your thesis at Colab currency is about culture and consumer. I'm curious, like, what gave you the conviction to focus only on this vertical or predominantly on this vertical? You know, besides super rare, was there a bigger trend coming outside of NFTs that maybe that was interesting to you? Well, let me kind of like paint the opportunity maybe a slightly different way. There's just never been any way to create scarcity around digital property or digital objects. And so if you take the view that these are just agnostic record keepers or agnostic databases that are trust minimized, then it was inevitable that things like that touched consumers and end users would start to prolifer

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