3min chapter

In the Sauce cover image

Building with Content Creators

In the Sauce

CHAPTER

How to Measure Engagement and Engagement on Instagram

If we're not measuring followers, what are some things that we can measure aside from the comments in the DMs? What can we measure on our own? And also when we work with KPIs for creators,What are some of the things that really that you look at that would make you decide to work with a content creator? Yeah, I think there's kind of a, so where you have like your high level video views and impressions like we talked about. You have your lower funnel DMs and comments and things that we also talked about. There's a lot of those things that I think fall a little bit in the middle here when it comes to measuring success.

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