West Elm president Day Kornbluth is quietly transforming the brand
Business of Home Podcast
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Revitalizing West Elm: Navigating Change
This chapter explores the evolution of the West Elm brand post-pandemic, focusing on product innovation, customer engagement, and leadership strategies for sustaining growth. It highlights the complexities of brand management amidst market pressures and emphasizes the significance of thoughtful adaptations that respect the brand's core values. The narrative celebrates the successful launch of new products while underscoring the importance of maintaining a strong connection with consumers and embracing modernity in design.
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