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Jordan and Brian are back with new podcasting gear and set-ups. Today’s topics cover a little bit of everything: from making quality content, to morale boosting Zoom meeting activities. They are also talking about Jordan’s experience working with Shopify, Brian’s 2021 goals for consistency, as well as a surprise nomination, onboarding and conversion, marketing and tracking, and niche podcasting.

[tweetthis]“If you keep hammering on a topic that resonates with people, stuff still sits on the internet and attracts people.” - Brian [/tweetthis]

Here are today’s conversation points:

Making quality content
Friday snapshots, Spotify Wrapped Year in Review
Black Friday and Cyber Monday wrap-up
Shopify checkouts, quirks, and limitations
Nomination for bootstrapper podcasts
ProcessKit onboarding and the core of the product
How to change from conversion to paid?
Marketing
- Marketing and tracking from two different sources
- Paypal, what?!
- Focusing your marketing efforts; niching down
Goals for 2021: consistency
Podcasting in a niche versus having a wide audience

[tweetthis]“When you’re selling in an app store but you have your own website, there is a big disconnect on tracking.” - Jordan [/tweetthis]

Resources:

Microconf: SaaS Podcast Awards

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