5min chapter

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The Future of Brands and Brand Value | Leadership Change at Twitter

This Week in Intelligent Investing

CHAPTER

Brands Matter, but It Still Matters

The idea of a brand is collapsing to mean something very different. Yet bransman still has a pretty important role to play. I think there's increasingly a role to play for tapping into certain kinds of ziki. And i'm intrigued by, as you look at am like a premium mixers,. Like tonics of the world, schweps, decided that they don't want to use quinine any more. Now you have some upstart brands that are saying, hey, we use all natural ingredients. Its lower alory, none of this chemical junk, and we're going to tell you what's real.

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