The Black Friday Episode
The Andrew Faris Podcast
00:00
How to Drive Conversion Rate and Average Order Value
If you are running a discount at all, here's the key principle. You want to drive conversion rate, which you're already going to do because black Friday is every Monday and you're going to have a discount. If you can drive up your conversion rate and AOV on a high margin, high inventory in stock products, that is the ultimate way to drive a whole bunch of value, not just revenue but profit for your brand.
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